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Quality vs budget. I want to change the competition between these two options to Quality within Budget. I'm sure you have addressed the issue several times over in your businesses, "how much should I be spending on the right marketing tools" and "should I be investing that money elsewhere?" 

Investing money in the right marketing tools is one of the most important parts of your business. The internet is your shop front to the world and with the amount of competition out there, you want to ensure your property, hotel or product has the best chance of being noticed. Research shows that people are likely to spend 3 times longer on a website with virtual tours and that the amount of clicks to a website increases by 48% when there is a quality eye catching photograph. Marketing tools will not only make you stand out from your competitors, it will return your initial investment with new clients and earn your current clients ongoing loyalty.

The problem is we don't all have thousands to spend with advertising companies and we tend to start doing these things ourselves with out much success.

I believe that everyone should have access to these tools regardless of budget. I cater for what your needs and costs are as an individual business. I have put together new marketing bundles that work with a range of different budgets. They include photography only packages to social media sharing, to virtual tours, blogging and videos.


Good news as the rebirth of this once great motor city continues to gain traction, with money pouring in to Michigan’s greatest city things are looking up for Detroit. As the revival grows Detroit is becoming a magnet for outside investment, and there are great opportunities in the residential real estate market.

Detroit tech companies are expanding at the same rate as Silicon Valley, start-ups are on the rise and the rebirth of motor industry, alongside the urban gentrification of the riverside and the redevelopment of iconic buildings means that the mood is upbeat.  Detroit is even attracting New York hipsters, priced out of Brooklyn who are keen to take advantage of the business opportunities and cheap rental housing.

An Emerging Market that happens to take dollars

Detroit is expected to grow at 2% higher rate than the rest of the US and as Sandy Baruah, CEO of the Detroit Regional Chamber, said that Detroit has been described as “an emerging market that happens to take dollars”.

Indeed Detroit is now seen as a rare growth area within North America with lots of potential at low cost, making it a very attractive region for investment and the real estate market is ripe for investment.

Good Quality Low Cost Housing from only £20,000.00

What better time than now than to get in on the act and buy good quality, low cost, high yield rental properties.  We have some amazing opportunities including beautiful, brick houses for only £20,000 fully tenanted and managed by professional management companies.

Ready Made Portfolios of low cost, high yield three house multiple buys for only £67,000.00

Increasingly clients are looking for ready-made portfolios and we have put together some amazing package deals of low cost, high yield multiple buys in good quality areas.  For £67,000.00 you can invest in 80% of three fully refurbished houses with finance, land contract with a year guaranteed rental and a year’s maintenance guarantee. With NET yields of 20% the first year’s rental income pays for the rest of the investment and with our track record of over 99% tenancy for our properties means that your tenant is likely to stay put.


“The time is now to invest in Detroit, and if Warren Buffet says he’d invest in Detroitwho are we to argue! There are so many great opportunities for overseas investors keen to get in on this growing economy.  We are lucky enough to great contacts with suppliers of good quality housing stock that comes fully tenanted”, says Darren Brown, CEO of PCG Invest.




For further information please contact: Caroline Ratner Communications, caroline@carolinecomms.com020 8209 0120


Notes to editors


For other reviews of the service provided by PCG Invest please go to Trust Pilot


PCG Invest provides income ready property investments in the US for overseas investors.  For more information about how the process works please go to



Before you complete on any investment within our buy-to-let sales portfolio you will be provided with:

·         proof of the rent being paid since the tenancy began

·         the current lease agreement,

·         a full internal property inspection with video walkthrough if required,

·         a clear title statement showing the property is clear of all debts and encumbrances

·         and you will be connected to a professional management company to look after your property and tenants.







As of February 2015, RealtyTrac reported that 25 percent of all active foreclosures were zombie foreclosures. The Consumer Finance Protection Bureau (CFPB) is considering taking action because they see the rates of zombie foreclosures as a large enough issue that might hurt the market. Daren Blomquist, the vice president at RealtyTrac, said, “While the number of vacated zombie foreclosures is down from a year ago, they represent an increasing share of all foreclosures because they tend to be the problem cases still stuck in the pipeline.”


So, what is a zombie foreclosure? A foreclosure is categorized as “zombie” when a property is vacated by the homeowners prior to the bank repossessing it. This occurs when a bank begins a foreclosure but then abandons it and fails to alert the homeowners that they are still responsible for that property. Often times, the borrowers, or the owners, are under the impression that the property has been foreclosed because they receive a notice and they then move out but later come to find out the lender never followed through on their foreclosure. So,in theory, the borrower still owns the property. They may have moved to another house but they are unknowingly accruing interest, penalties, maybe even liens, on the property which can lead to large financial deficiencies building up without the owner being aware.


The CFPB has previously communicated ideas to help resolve the zombie foreclosure issue. According to Michelle Conlin’s article CFPB Targets "Zombie" Foreclosures After Reuters Report, some of the CFPB’s ideas include, “creating a national definition of ‘abandonment’, hastening the foreclosure process so vacant homes can more quickly be transferred to potential owners and non-profits, and creating a national registry of zombie properties.”


In the meantime, zombie foreclosures continue to be an issue and take over the market. Daren Blomquist of RealtyTrac admits, “The states where overall foreclosure activity has been increasing over the past year — counter to the national trend — tend to be states with a longer foreclosure process more susceptible to the zombie problem.”


The five states that reported the most zombie foreclosures, as of February 2015, were Florida, New Jersey, New York, Illinois, and California. At 35,903 zombie foreclosures, Florida had the highest number of any state and they accounted for 26 percent of all foreclosures in Florida. The state with the second highest amount of zombie foreclosures was New Jersey at 17,983 which was an 109 percent increase from a year ago. New York had 16,777 zombie foreclosures, representing 19 percent of all residential properties in foreclosure while Illinois had 9,358 and California had 7,370 zombie foreclosures.


If your property was foreclosed but you have any doubts about the process not being completed or you see a property that looks like its abandoned, it may be worth determining whether or not that property was actually foreclosed by the bank or still owned by the prior borrower. Examining the land records or running a title search on the property could inform you if a foreclosure was completed or not. If you have any questions regarding this subject you can reach us at our website at


Investing in foreclosure properties is a popular way for investors to leverage real estate assets for higher profit. There are two to three ways in which to buy foreclosure properties. The first way is to purchase it from a sheriff’s auction. This would be in a judicial state where the foreclosure is done through the court system. The second way is directly from a lender whose foreclosed and taken ownership of that property. The third way to purchase is from a lender’s representative. This would be in a non-judicial state where it goes through a trustee. These cases are usually done by law firms that auction off the properties.

As an investor it’s important to understand what your property rights position is relative to a foreclosure. At a foreclosure auction, that auction process may wipe out some encumbrances on the property, but it may not wipe out all of them. For example, tax liens or government liens typically survive most types of foreclosures, but a second mortgage line of credit or even a credit card judgment may not.

When bidding at foreclosure auctions, it’s a pretty common mistake for investors to bid on a second mortgage when, unknowingly, the first mortgage is still in place. Then, that first mortgage becomes the obligation of the investor. That’s why understanding which claims against a property exist at the time of the auction and which claims will be extinguished by that auction process is important. These are things you’ll want to look at in your own particular county and state because the law regarding them varies by location. There are usually statutes that describe which items will survive a foreclosure and which won’t.

The second option of buying a foreclosure is directly through the lender who has foreclosed and owns that property. The lender may have the property listed with a realtor, an REO department, or a short sale department. Whatever the case, dealing with a lender typically gives you a couple advantages. First of all, they may have done some rehab on the property. Secondly, you probably have some time to inspect the property, as is opposed to buying at auction where you typically can’t look inside. However, with those advantages comes a higher price point. Usually, because the property is more appealing, investors bid more for it. Also, if it’s a straight sale the lender will probably price it higher because they’ve incurred some expenses from those additional services.

The third option is buying a foreclosure through a non-judicial state where a trustee is holding the auction. Typically, in these cases, you may have some access to the property because it is a private sale. You also may have different payment terms, which is another very important aspect to look at. Sometimes a sheriff’s sale requires a cashier’s check in the full amount within 24 hours which means having the funds ready to go at a moment’s notice. Other times a 10 percent cashier’s check is required at the time of the sale and 30 days are allotted to pay the rest. Typically there are no contingencies on these purchases, meaning once someone has bid on the property, there is no way to get out of it. It doesn’t matter if there are liens on the property or it has extreme water damage inside. It is an as is sale.

Performing a good amount of due diligence and knowing the risks of buying a foreclosure property is key. It is an excellent way to purchase a property for 10, 15, or 20 percent less than the typical market value and save on closing costs. Instead of spending thousands of dollars on closing costs you may only want to spend a couple hundred on some due diligence, title research, or inspections and be ahead of the game versus somebody who is buying it retail through the MLS system.